Principal Ingredient
Is your brand worth believing in?
Let’s inspire people to believe in your business as much as you do.
We’ll work with you to bring out the true value of your brand, building real connection and difference through our proven combination of strategy, creative and implementation. Words, images, hashtags, followers – together, we’ll make everything work to help you deliver a stronger customer experience and bottom line.
Get in touch and let’s talk about how we can build belief in your brand. +44 20 3740 1000 / hello@pibranding.com
Pi successfully brought a myriad disparate company views together to deliver a powerful brand strategy and subsequently brand identity, that the board and the business is unanimously behind.
Their hunger, enthusiasm and passion for the project, delivered outstanding results at both a strategic and design level – ensuring delivery of a contemporary, outstanding and iconic brand.
Chris Beckles
Chief Creative Officer
Pi’s strategy and creative work really came together to capture the “essence” of hx. I’m really excited to see where we can take things together in what is going to be a significant point of inflexion for hx.
Working with the Pi team continues to be one of my favourite parts of the job!
Amrit Santhirasenan
Co-founder & CEO
Principal Ingredient worked with us at a time of significant change within our organisation. They understood our strategic ambitions and collaborated successfully with our partners to develop a visual identity to align and inspire employees, contributing to a new cohesive culture across the business. There is no doubt their expertise, passion and commitment has enabled us to make great strides with our brand and business.
David Cassidy
Chief Executive
The quality of your strategic and creative thinking is excellent, very very good. The new essence is instructive, individual and truly inspiring. And the ingenuity of the brand identity speaks for itself. I am delighted.
Maria Vafiadis
Founder and MD
Good brand identities stand the test of time… Pi are a rare team with the capability to apply creative wisdom and strategic focus to a great effect. In our case they have transformed our brand vision and identity, which are central to who we are, now and in the future. Plus, they are lovely people to work with!
Jose Urrutia
Founder
